The Alliance will create a blockchain-based data ecosystem and provide users with tools to choose how their data is shared and monetized.
CasperLabs has officially joined the Data Privacy Protocol Alliance (DPPA) as a founding member. The DPPA is a group of 20 companies committed to building a decentralized blockchain-based data ecosystem to provide consumers with better personal data control. The DPPA will optimize data sharing, data storing, data ownership, and data monetization for the Casper Network’s layer-one blockchain, and others.
“Together, we’re creating an ecosystem with the technology and scale to compete with the centralized data monopolies,” said Lou Kerner, CEO of BIGtoken, a DPPA founding member. “The DPPA will enable true data ownership and provide consumers the tools and transparency to individually choose how their data is shared and monetized.”
With the advent of the internet and Web2 tech giants, user data has become a commodity that companies tend to aggregate, monetize, and control through centralized solutions with very little permission from users. Yet according to a recent BIGtoken survey of over 35,000 consumers, 78% said that they’re somewhat concerned or extremely concerned about their data privacy. The DPPA will help users take back power over their personal data by offering transparent, decentralized solutions and tools.
“In a world with all-time high unemployment rates, where people are struggling to meet their basic needs, personal data monetization can allow individuals to earn enough money to at least feed themselves and their families, securing their basic human rights. This is where data ownership is truly revolutionary,” said Brittany Kaiser, Co-founder of the Own Your Data Foundation.
Companies interested in learning more or who want to inquire about joining the DPPA can visit: https://dppalliance.com/.